This Privacy Policy outlines how your personal information is collected, utilised, and shared when you visit or purchase through myallures.com.au.

PERSONAL INFORMATION WE COLLECT Upon visiting the Site, certain information about your device is automatically gathered, including details about your web browser, IP address, time zone, and some cookies installed on your device. Moreover, as you navigate the Site, we collect data regarding the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected information is referred to as "Device Information."

We employ various technologies to collect Device Information:

• "Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.
• "Log files" track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about your browsing activity on the Site.

Furthermore, when you make a purchase or attempt to do so through the Site, we collect certain information, including your name, billing address, shipping address, payment details, email address, and phone number. This information is referred to as "Order Information."

In this Privacy Policy, "Personal Information" encompasses Device and Order Information.

HOW WE UTILIZE YOUR PERSONAL INFORMATION: We primarily use the Order Information we collect to fulfil orders placed through the Site, including processing payment details, arranging to ship, and providing invoices and/or order confirmations. Additionally, we utilise this Order Information to:

• Communicate with you;
• Evaluate our orders for potential risks or fraud; and
• Offer you information or advertisements related to our products or services according to your preferences.

The Device Information we collect assists us in identifying potential risks and fraud, particularly your IP address, and more broadly, aids in enhancing and optimising our Site. For instance, we generate analytics on how our customers browse and interact with the Site and assess the effectiveness of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION: We may share your Personal Information with third-party service providers to assist us in utilising it, as described above. For instance, we utilise Shopify to power our online store—details on how Shopify uses your Personal Information can be found here: https://www.shopify.com/legal/privacy. Additionally, we employ Google Analytics to understand how customers use the Site—further information on how Google utilises your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Omnisend as our email and marketing automation platform, and your data may be transferred to this platform for processing in accordance with its Privacy Policy. For more information on its Privacy Policy, visit https://www.omnisend.com/privacy/.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING As stated above, we use your Personal Information to provide targeted advertisements or marketing communications that  interest you. For more details on targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

DO NOT TRACK Please note that we do not alter our Site's data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions to your personal information. To exercise this right, please contact us using the contact information provided below.

Moreover, if you are a European resident, please note that we process your information to fulfil contracts we may have with you (e.g. if you make an order through the Site) or for our legitimate business interests as outlined above. Additionally, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION Upon placing an order through the Site, we will retain your Order Information for our records unless you request deletion of this information.

CHANGES We may periodically update this privacy policy to reflect changes in our practices or for other operational, legal, or regulatory reasons.

CONTACT US: If you want more information about our privacy practices, have questions, or have complaints, please email us at support@myallures.com.au.